Revenue from ads · last 12 months
▲42% vs. prior period6.0× return on ad spend
Ad spend▲9% vs. prior period
Sales from ads▲79% vs. prior period
Cost per sale▼39% vs. prior period
Leads from ads▲51% vs. prior period
From ad spend to sales
- 01Ad spend
- 02Clicks
- 03Leads6.1% of clicks
- 04Appointments69.6% of leads
- 05Sales5.9% of leads
Click a month to view it, then another to compare.
1Meta | Storm Damage Retargeting$147,645
$6,947 spent · 356 leads · 21.3× ROAS · Storm Repair
2Search | Roof Replacement$124,444
$22,796 spent · 193 leads · 5.5× ROAS · Roof Replacement
3Meta | Free Inspection Offer$63,316
$13,456 spent · 357 leads · 4.7× ROAS · Roof Replacement
4Search | Roof Repair$25,628
$17,326 spent · 288 leads · 1.5× ROAS · Roof Repair
Where leads came from
- Google Ads481
- Meta Ads713
- Unattributed133
Matched when a lead arrives with campaign tracking (UTMs, gclid/fbclid) or a tracked call.
What changed
Jul 5
Launched new offer creative
Sep 5
Added retargeting audience