Revenue from ads · last 12 months
▲139% vs. prior period2.2× return on ad spend
Ad spend▲10% vs. prior period
Appointments▲59% vs. prior period
Cost / appointment▼31% vs. prior period
Leads from ads▲57% vs. prior period
From ad spend to sales
- 01Ad spend
- 02Clicks
- 03Leads6.3% of clicks
- 04Appointments70.5% of leads
- 05Sales14.5% of leads
Click a month to view it, then another to compare.
1Meta | Bridal Party Packages$18,603
$4,590 spent · 131 leads · 4.1× ROAS · Bridal
2Meta | New Client Facial Offer$15,847
$9,627 spent · 786 leads · 1.6× ROAS · Facials
3Meta | Balayage Showcase$14,426
$7,699 spent · 398 leads · 1.9× ROAS · Hair Color
Where leads came from
- Google Ads0
- Meta Ads1,315
- Unattributed114
Matched when a lead arrives with campaign tracking (UTMs, gclid/fbclid) or a tracked call.
What changed
Jul 5
Launched new offer creative
Sep 5
Added retargeting audience