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OverviewCampaignsOrders & SalesAdmin
OverviewCampaignsOrders & SalesAdmin

Lakeshore Candle Co. (demo)

Store overview

3 mo6 mo12 mo

Showing · All products

All 12 months

Sales from ads · last 12 months

$148,084

▲49% vs. prior period2.8× return on ad spend

Store-verified: Shopify orders whose visit carried ad UTMs or a Google click ID.

Ad spend$52,907▲0% vs. prior period
Orders from ads2,291▲47% vs. prior period
Cost per ad order$23.09▼32% vs. prior period
Total store sales$259,015▲47% vs. prior period

Store-verified vs. platform-reported

Whole store · last 12 months

  • Meta: store-verified$76,5671,156 orders with Meta UTMs
  • Meta Pixel reported$143,6752,123 purchases
  • Google: store-verified$71,5171,135 orders with Google UTMs or click IDs
  • Google tag reported$93,8171,484 conversions

Platforms count view-through and modeled purchases, so their totals usually run higher than what the store can tie to a click. Neither number is complete: some buyers switch devices, block tracking or come back later, so they show up as unattributed.

Sales by month

  • From ads
  • Other sales
  • Ad spend

Click a month to view it, then another to compare.

Campaigns by store sales

All campaigns
  1. 1Shopping | Candles$36,585

    569 orders · $12,474 spent · 2.9× ROAS

  2. 2Advantage+ Shopping | All Candles$35,314

    577 orders · $21,445 spent · 1.6× ROAS

  3. 3Search | Lakeshore Candle (Brand)$28,539

    458 orders · $2,722 spent · 10.5× ROAS

  4. 4Retargeting | Cart Abandoners$24,513

    385 orders · $6,946 spent · 3.5× ROAS

  5. 5Reels | Gift Set Launch$16,740

    194 orders · $9,322 spent · 1.8× ROAS

Campaign-level matches need utm_campaign set to the campaign ID in the ad’s URL parameters.

Where orders came from

57%from ads
  • Google Ads1,135
  • Meta Ads1,156
  • Other / unattributed1,712

Matched from the visit before checkout. Average order $64.71.

Products

Sales by product, last 12 months. Choose a product to filter the dashboard.
ItemUnitsSalesFrom ads
1,166$89,93459%
1,521$47,53457%
1,293$42,95257%
1,217$33,14855%
920$19,83156%
579$10,15254%

Recent orders

Most recent orders, last 12 months
OrderDateItemsSourceTotal
#7615Nov 5Lakeside Pine CandleRetargeting | Cart Abandoners$38.95
#7612Nov 5Lavender Fields CandleUnattributed$34.95
#7627Nov 5Cedar & Smoke Candle ×2klaviyo / email$68.00
#7623Nov 5Lakeside Pine CandleSearch | Lakeshore Candle (Brand)$38.95
#7629Nov 5Lavender Fields Candle, Cedar & Smoke Candle, Seasonal 3-Pack Gift Set ×2klaviyo / email$215.80
#7628Nov 5Lavender Fields Candleklaviyo / email$34.95
#7614Nov 5Wax Melt SamplerAdvantage+ Shopping | All Candles$28.95
#7625Nov 5Lakeside Pine Candleklaviyo / email$34.15
#7616Nov 5Cedar & Smoke CandleUnattributed$40.95
#7626Nov 5Cedar & Smoke Candle, Seasonal 3-Pack Gift Setinstagram / social$113.00

What changed

  1. Jun 8

    Advantage+ Shopping launched

  2. Aug 8

    Cart abandoner retargeting added

  3. Oct 8

    Gift set Reels for the holidays