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OverviewCampaignsOrders & SalesAdmin
OverviewCampaignsOrders & SalesAdmin

Lakeshore Candle Co. (demo)

Store overview

3 mo6 mo12 mo

Showing · All products

All 3 months

Sales from ads · last 3 months

$47,333

▲50% vs. prior period3.5× return on ad spend

Store-verified: Shopify orders whose visit carried ad UTMs or a Google click ID.

Ad spend$13,468▲6% vs. prior period
Orders from ads724▲46% vs. prior period
Cost per ad order$18.60▼27% vs. prior period
Total store sales$84,265▲55% vs. prior period

Store-verified vs. platform-reported

Whole store · last 3 months

  • Meta: store-verified$23,544362 orders with Meta UTMs
  • Meta Pixel reported$46,250689 purchases
  • Google: store-verified$23,789362 orders with Google UTMs or click IDs
  • Google tag reported$30,608473 conversions

Platforms count view-through and modeled purchases, so their totals usually run higher than what the store can tie to a click. Neither number is complete: some buyers switch devices, block tracking or come back later, so they show up as unattributed.

Sales by month

  • From ads
  • Other sales
  • Ad spend

Click a month to view it, then another to compare.

Campaigns by store sales

All campaigns
  1. 1Shopping | Candles$11,619

    180 orders · $3,149 spent · 3.7× ROAS

  2. 2Advantage+ Shopping | All Candles$10,802

    177 orders · $5,475 spent · 2.0× ROAS

  3. 3Search | Lakeshore Candle (Brand)$10,226

    150 orders · $689 spent · 14.8× ROAS

  4. 4Retargeting | Cart Abandoners$7,942

    125 orders · $1,752 spent · 4.5× ROAS

  5. 5Reels | Gift Set Launch$4,800

    60 orders · $2,404 spent · 2.0× ROAS

Campaign-level matches need utm_campaign set to the campaign ID in the ad’s URL parameters.

Where orders came from

56%from ads
  • Google Ads362
  • Meta Ads362
  • Other / unattributed560

Matched from the visit before checkout. Average order $65.63.

Products

Sales by product, last 3 months. Choose a product to filter the dashboard.
ItemUnitsSalesFrom ads
393$30,22956%
463$14,48557%
432$14,33658%
374$10,24156%
317$6,83553%
177$3,13555%

Recent orders

Most recent orders, last 3 months
OrderDateItemsSourceTotal
#7615Nov 5Lakeside Pine CandleRetargeting | Cart Abandoners$38.95
#7612Nov 5Lavender Fields CandleUnattributed$34.95
#7627Nov 5Cedar & Smoke Candle ×2klaviyo / email$68.00
#7623Nov 5Lakeside Pine CandleSearch | Lakeshore Candle (Brand)$38.95
#7629Nov 5Lavender Fields Candle, Cedar & Smoke Candle, Seasonal 3-Pack Gift Set ×2klaviyo / email$215.80
#7628Nov 5Lavender Fields Candleklaviyo / email$34.95
#7614Nov 5Wax Melt SamplerAdvantage+ Shopping | All Candles$28.95
#7625Nov 5Lakeside Pine Candleklaviyo / email$34.15
#7616Nov 5Cedar & Smoke CandleUnattributed$40.95
#7626Nov 5Cedar & Smoke Candle, Seasonal 3-Pack Gift Setinstagram / social$113.00

What changed

  1. Oct 8

    Gift set Reels for the holidays