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OverviewCampaignsOrders & SalesAdmin
OverviewCampaignsOrders & SalesAdmin

Lakeshore Candle Co. (demo)

Store overview

3 mo6 mo12 mo

Showing · All products

All 6 months

Sales from ads · last 6 months

$78,865

▲14% vs. prior period3.0× return on ad spend

Store-verified: Shopify orders whose visit carried ad UTMs or a Google click ID.

Ad spend$26,124▼2% vs. prior period
Orders from ads1,219▲14% vs. prior period
Cost per ad order$21.43▼14% vs. prior period
Total store sales$138,776▲15% vs. prior period

Store-verified vs. platform-reported

Whole store · last 6 months

  • Meta: store-verified$40,364607 orders with Meta UTMs
  • Meta Pixel reported$76,3831,127 purchases
  • Google: store-verified$38,501612 orders with Google UTMs or click IDs
  • Google tag reported$50,713808 conversions

Platforms count view-through and modeled purchases, so their totals usually run higher than what the store can tie to a click. Neither number is complete: some buyers switch devices, block tracking or come back later, so they show up as unattributed.

Sales by month

  • From ads
  • Other sales
  • Ad spend

Click a month to view it, then another to compare.

Campaigns by store sales

All campaigns
  1. 1Shopping | Candles$19,391

    311 orders · $6,172 spent · 3.1× ROAS

  2. 2Advantage+ Shopping | All Candles$18,376

    303 orders · $10,569 spent · 1.7× ROAS

  3. 3Search | Lakeshore Candle (Brand)$16,195

    252 orders · $1,339 spent · 12.1× ROAS

  4. 4Retargeting | Cart Abandoners$13,585

    208 orders · $3,406 spent · 4.0× ROAS

  5. 5Reels | Gift Set Launch$8,403

    96 orders · $4,637 spent · 1.8× ROAS

Campaign-level matches need utm_campaign set to the campaign ID in the ad’s URL parameters.

Where orders came from

57%from ads
  • Google Ads612
  • Meta Ads607
  • Other / unattributed920

Matched from the visit before checkout. Average order $64.88.

Products

Sales by product, last 6 months. Choose a product to filter the dashboard.
ItemUnitsSalesFrom ads
613$47,28958%
801$24,96057%
728$24,21657%
643$17,55556%
520$11,22253%
301$5,27053%

Recent orders

Most recent orders, last 6 months
OrderDateItemsSourceTotal
#7615Nov 5Lakeside Pine CandleRetargeting | Cart Abandoners$38.95
#7612Nov 5Lavender Fields CandleUnattributed$34.95
#7627Nov 5Cedar & Smoke Candle ×2klaviyo / email$68.00
#7623Nov 5Lakeside Pine CandleSearch | Lakeshore Candle (Brand)$38.95
#7629Nov 5Lavender Fields Candle, Cedar & Smoke Candle, Seasonal 3-Pack Gift Set ×2klaviyo / email$215.80
#7628Nov 5Lavender Fields Candleklaviyo / email$34.95
#7614Nov 5Wax Melt SamplerAdvantage+ Shopping | All Candles$28.95
#7625Nov 5Lakeside Pine Candleklaviyo / email$34.15
#7616Nov 5Cedar & Smoke CandleUnattributed$40.95
#7626Nov 5Cedar & Smoke Candle, Seasonal 3-Pack Gift Setinstagram / social$113.00

What changed

  1. Jun 8

    Advantage+ Shopping launched

  2. Aug 8

    Cart abandoner retargeting added

  3. Oct 8

    Gift set Reels for the holidays